Samsung’s marketing whizzes have pulled off some great viral in the past and they are trying to repeat the same with its new initiative, Samsung Unpacked. This time, it’s for an unreleased phone which will be simultaneously revealed on June 15 at three different locations – London, Dubai and Singapore. Samsung will select a person each day to unpack a layer of the box until 15th and is also giving a chance to win $5,000 in the process.

Though Sammy has promised to unveil the phone specs on June 5, going by the phone’s x-ray (the filename claims that!), it looks to be a touchscreen device, with a camera, TouchWiz UI etc.

Samsung Unpacked

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