Samsung Electronics is the leader in manufacturing memory chips and TV panels, accounting for at least 80 percent of its total revenue but a new report from Korea Times claims the Korean multinational will shift its key business to sell consumer products more than B2B products.

“Massive investment and faster decision-making were the top buzzwords for Samsung decades ago. In chips and flat-screens, Samsung has already realized economies of scale and secured larger and stable overseas clients to sell to. Now, Samsung needs more,” a high-ranking Samsung insider said.

Being a major player in the B2B market has its advantages. Samsung will use its B2B image to further strengthen its consumer business.