Samsung announced the launch of its London 2012 Olympic Games campaign with its Global Olympic Games Ambassador David Beckham. This complete campaign also integrates a Torchbearer nomination campaign that will allow people to nominate their acquaintances to be one of the 8,000 Torchbearers of the Olympic Flame.

Samsung who is associated with the Olympic Games for more than 25 years also announced their new logo for the Games. Dubbed as Samsung Olympic Visual Identity System (SOVIS), the logo tries to signify an invitation from Samsung to the general public, saying its ‘everyone’s Olympic Games.’ The logo has been created by artist Kate Moross and will be used across all Olympic Games related promotion.

London 2012 Olympic Games