Samsung Electronics chairman and president will attend this year’s Consumer Electronics Show in Las Vegas. According to Yonhap News’ source, Lee Kun-hee and his son Jae-yong will attend the biggest technology trade show “to examine the global trend in consumer electronics.”

Lee Kun-hee last visited the expo in 2010 whereas Jae-yong has attended it every year since 2007.

Samsung will unveil their 2012 lineup of consumer electronics devices on January 9, including an OLED TV.