Samsung sues LG for diminishing its brand value

Samsung Electronics has filed a lawsuit against LG Electronics alleging LG to taint the company’s brand value. Samsung filed the lawsuit in the Seoul District Court and claims LG “tarnished its corporate image” by running advertisements that were wrong.

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Samsung is demanding 50 billion won (US$45 million) towards damages.

The advertisement feud started last year when LG released a refrigerator that claimed to have the world’s largest capacity and Samsung contradicted their claim by running a YouTube video highlighting the difference.

LG retaliated by suing Samsung asking for a 10 billion won compensation and ran online ads against Samsung.

Samsung and LG are embroiled in other lawsuits as well, the most notable is between Samsung Display and LG Display.

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