Similar to an Apple or Nokia Store, Samsung has set up an IT Brand Shop that will showcase its complete IT line of products ranging from netbooks, phones, music players to digital cameras and camcorders. The first IT Brand Shop has been opened at Arihant Arcade, Ameerpet in Hyderabad and will find its way to other cities soon.

The shop has an area called as Experience Zone wherein a user can try out different products before buying.

Samsung TVs however, won’t be displayed at the shops but at the Samsung Digital Plazas that counts over to more than 300 plazas all over India.

Samsung’s initiative to give hands-on experience is not new. Back in April, they had announced Mobile Live campaign that would give hands-on experience to its latest range of phones.