Samsung and Amazon have collaborated to bring a new open HDR standard for TVs called HDR10+. The new standard claims to “elevate” the existing HDR10 standard with the addition of Dynamic Tone Mapping that integrates dynamic metadata instead of HDR’s way of static metadata. In other words, Samsung and Amazon claim that HDR10+ allows the TV to adjust the brightness and contrast on a scene-by-scene or frame-by-frame basis that improves the overall picture viewing experience.
The first content to support HDR10+ will understandably come from Amazon Video with Samsung’s 2017 UHD TVs supporting the new standard whereas the 2016 UHD TVs will get HDR10+ after a firmware update. Samsung is also working with other partners like Colorfront for creative post-production mastering, MulticoreWare for integration of HDR10+ support in the x265 High Efficiency Video Coding (HEVC).
There are currently two HDR standards – HDR10 and Dolby Vision that are used by different TV manufacturers and content producers. There’s no consensus on one HDR technology adoption but Samsung’s HDR TVs have supported HDR10+ while LG and few others come either with Dolby Vision or both.