iGR, a market strategy consultancy that focuses on wireless and mobile communications industry, revealed in its Android consumer research that Samsung is the most preferred Android device brand. Of the major brands supporting Android, Samsung has the highest brand preference among consumers, followed by Motorola, HTC and LG. ZTE and Huawei ranked toward the bottom of the brands studied, although note that these brands currently sell comparatively lower volumes in the U.S. market.
iGR’s new research also shows that 45 percent of Android users researched the OS prior to purchase and specifically selected an Android device when they bought a new smartphone. It also appears that Google’s reputation is driving Android sales – 27 percent of Android users said that they selected an Android smartphone because they believed that Google was a ‘reputable company’ and therefore inferred that Android must also be reputable.