Although not a secret, Samsung just confirmed that Bixby is their answer to virtual assistants like Siri, Google Assistant, et al. Samsung says instead of humans understanding machines, Bixby works the other way round by employing deep learning and artificial intelligence.
Bixby in comparison claims to be different than other virtual AIs. Once an app is “Bixby-enabled”, it will allow users to do everything that they can do through touch commands.
Furthermore, Samsung says Bixby will understand the context to give users an option to interact with a Bixby-supported app and won’t be restricted to a set of commands as Bixby will learn user’s actions and commands continuously.
The first device to have Bixby will be Galaxy S8 that will have a dedicated button on the device. There will be a set of preinstalled apps that will be Bixby-enabled but Samsung plans to release the SDK for third-party app developers to take advantage of the service.
Moreover, Samsung will also expand the use of Bixby to its other appliances and will allow total control through Bixby.