Samsung has not been able to hold against Chinese manufacturers onslaught in India. Samsung shipped 7.3 million units in Q2 2019 against 9.9 million units in 2018. Its market share stood at 22%, second to Xiaomi who leads the smartphone market in India for the eighth consecutive quarter with 31% market share. The other manufacturers in the list are vivo, OPPO, and Realme who are at third, fourth and fifth position. These five manufacturers account for 88% of the smartphone market share in India. The Q2 2019 also saw 0.5% decline in the smartphone shipment.
This decline has to be a major concern for Samsung as it has also launched M-series phones that target millennials and are priced competitively. In the premium segment as well, OnePlus’s latest launch, the OnePlus 7 series is giving a tough time to Samsung, to make this segment more competitive, Xiaomi recently launched the Redmi K20 Pro with flagship specification and K20 for budget users. It would be interesting to see the Samsung Note10 pricing in this competitive premium segment.