Samsung has snagged world renowned CLIO award for its marketing efforts in the online space for ST1000 digital camera. The winning campaign was created by Samsung with help from Austria’s Schonbrunn Zoo.
Samsung gave the camera to Zoo’s 33-year old Orangutan named Nonja. All the images and videos captured were then uploaded by Nonja on its Facebook account and a microsite, thus emphasizing on ST1000’s easy-to-use wireless feature. The microsite has received more than 200,000 pageviews worldwide.
ST1000 can shoot pictures at 12.2 megapixel resolution and features 5X optical zoom, 3.5-inch touchscreen, GPS, Wi-Fi, Bluetooth and more.