Samsung ropes in Usain Bolt to market NX300


Samsung has teamed up with six-time Olympic winner Usain Bolt to market their newly released NX300 digital camera. Samsung says Bolt is known for his “extreme focus and speed” and the new camera emphasises on similar qualities.

In addition to marketing the product, Samsung will also work with sprinter’s Usain Bolt Foundation and will provide necessary photography equipment and lessons to young photographers.

NX300 is powered by DRIMe IV imaging engine and features 20.3 megapixel APS-C CMOS sensor, Hybrid Auto Focus (AF) system, Smart Mode,Wi-Fi, 3.31-inch WVGA AMOLED tilt display, RAW support and full HD video recording.