Exclusive stores seem to be the need of the hour for brands in India and Samsung just went all-in with the new mobile experience center. Locate in Bengaluru, India, Samsung Opera House is a 33,000 sq ft property will be the world’s largest mobile experience center that will showcase “differentiated product experiences” built around Samsung products.
In addition to showcasing regular set of products like smartphones, TVs and other set of home appliances, Samsung Opera House will allow visitors to experience VR experiences such as the 4D Sway Chair or the Whiplash Pulsar 4D chair that makes 360 degrees three-dimensional movements.
Customers can also pre-book the store’s home theatre zone for watching movies and shows.
Furthermore, Samsung will also have a big display of accessories, including cases, covers and power banks, on a 24-feet wall along with products from JBL and Harman Kardon.
Samsung has been operating in the country for more than two decades and currently has two manufacturing facilities, five R&D centres and one design center.