If you happen to be an owner of a latest Samsung phone, you would be acquainted with its Mobile Tracker technology. A nifty technology which enables a user to track down the mobile number in case if the mobile gets stolen or the Sim card is changed. To highlight this feature in India, where mobile theft is rampant, Samsung resorted to a marketing gimmick which is amusing nonetheless and also delivers the desired message. They launched a website called Chorikamaal (Stolen goods) which were selling goods at 90% discount but are now out of business, thanks to Mobile Tracker.
Really smart.
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