What is common between the biggest consumer electronics manufacturer and a premium coffee maker? You guessed it right – nothing! But Samsung and illycaffè today announced their multi-year partnership that aims to improve the overall experience in their respective flagship retail stores.
While illycaffè will provide Samsung at their showrooms and events a “superior coffee experience,” Samsung will “digitalize” illycaffè stores by offering them selection of tablets and phones that will be tailored for illycaffè products. Samsung also says illycaffè stores will also have “Samsung Angels” to help customers.
The first illycaffè store that will get the upgrade will be London’s Regent Street outlet and will expand to other stores by end of this year.
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