As a part of a marketing initiative, Samsung has teamed up with JCDecaux Airport to rename Heathrow’s Terminal 5 as Terminal Samsung Galaxy S5. Although the new terminal name will be for two weeks, this is the first time Heathrow authorities have allowed such a marketing activity.
In addition to the terminal name Samsung will plaster Galaxy S5-related promotion over the terminal signage, wayfinding, website and every single screen on the terminal.
Samsung will even have signage for interested passengers to try out the Galaxy S5 at Dixons Travel stores.
Samsung’s Galaxy S5 went on sale last month and has sold over 11 million units till date.
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