Samsung today announced that they’ve formed a new non-profit organisation to promote the growth and adoption of Virtual Reality (VR). The Global Virtual Reality Association (GVRA) includes Acer, Google, HTC, Facebook, Sony Interactive Entertainment, in addition to Samsung. The association’s mission is to “promote responsible development and adoption of VR globally” as well as bolster research and share best practices among the member companies.
Companies coming together is a good move as VR is still in its infancy that can make them work towards a single goal and not repeat the same fate as 3D technology that had the potential but couldn’t find consumer traction due to different companies adopting different standards and strategies.
The rapid growth of the virtual reality industry presents many challenges as well as opportunities. It is important that we set a clear precedent for best practices and create a solid foundation from which we can build meaningful progress. Samsung is pleased to join the GVRA and to work with other industry leaders to promote responsible development and adoption of VR globally
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