Samsung showed off its newly created LCD TV panel that promises to enhance 3D movie viewing experience like never before. The panel sized at 55-inches has a 240Hz refresh rate as compared to the usually used 120Hz for 3D content viewing. Samsung says the extra hertz allows the content to seem more natural, vibrant and create no ghosting as compared to lower hertz TVs.
Samsung will be exhibiting this panel at the IMID expo in South Korea.
The only thing really new about the 2010 3D technology is that Samsung has managed to up the Hz to make this available on LCD. They offered the same Shutter 3D technology on their 700 series DLP products in 2008 and added it to select Plasmas in 2009… Only thing really new in 2010 is that this is now going mainstream on select 240Hz LCDs.
Having seen the tech demos that came with the 3D kit and the demo of the new stuff, I can tell you the effect really hasn’t changed, If you’ve seen any RealD movies (e.g. Avatar) the effect is very similar, but the shutter glasses actually produce less eye strain and a smoother effect. The question is does the public really care enough to put on a par of 3D glasses every time the want to watch something? I personally think it’s a novelty. Perhaps it’s most appealing implementation will be live Sports broadcast (bring on ESPN HD3D) and video games. Time will tell.