Companies taking pot shots at each other are not new in the mobile industry. We’ve seen Samsung taking a jab against Apple and now Nokia Microsoft Devices is taking a dig at Samsung for its 2-week campaign at Heathrow’s Terminal 5. After hearing about the renaming of the Terminal Galaxy S5, four “Lumianauts” went onto […]
marketing
Terminal 5 at Heathrow Airport will be known as Terminal Samsung Galaxy S5
As a part of a marketing initiative, Samsung has teamed up with JCDecaux Airport to rename Heathrow’s Terminal 5 as Terminal Samsung Galaxy S5. Although the new terminal name will be for two weeks, this is the first time Heathrow authorities have allowed such a marketing activity. In addition to the terminal name Samsung will […]
Video: Galaxy S5’s new commercial hits the web
Samsung has released a new commercial that will most likely hit the airwaves to coincide with the phone’s release in a couple of days. The ad concentrates on Galaxy S5’s design and emphasises on the device’s camera, heart rate sensor, IP67 dust and water resistance and the 5.1-inch Full HD Super AMOLED display. Galaxy S5 […]
Samsung collaborates with illycaffè to enhance retail store experience
What is common between the biggest consumer electronics manufacturer and a premium coffee maker? You guessed it right – nothing! But Samsung and illycaffè today announced their multi-year partnership that aims to improve the overall experience in their respective flagship retail stores. While illycaffè will provide Samsung at their showrooms and events a “superior coffee […]
Samsung India enables easy upgrade to latest devices with Stay New Plan
Samsung shuffles its range of devices every 6-8 months and if you’re the one who wants to own the latest Samsung device, they’ve come up with a Stay New Plan. Consumers opting for this initiative will be able to buy the device in easy monthly instalments (EMIs) and will allow them to sell their existing […]